Ethos, Pathos, and Logos
“Speech is power: Speech is to persuade, to convert, to compel.”
The structure of a great and compact argument has been appreciated since the time of Plato and Aristotle. Therefore, it is imperative to have great speech or argumentative skills. Not only is it an extraordinary skill to acquire, but it is also essential to know how one is being convinced when you are a part of the audience.
Therefore, according to Sam Leith- words like loaded pistols, and here, you will learn about three modes of influence in speech: Ethos, Logos, and Pathos.
Before starting Aristotle’s three modes of persuasion, you should know the structure of an argument. This phase is known as creation, but it is not about making something new. It is more about gathering the information or research stage of your task.
Creation means doing your task and thinking in a broad way about what arguments can be created both for and against a given proposition, choosing the best on your side, and searching for strong counterarguments.
Most people can cook pasta without understanding how the species cooks it up. Making an argument is like that way. Likewise, most people attempt to persuade people every day without understanding how persuasion works.
Researchers and intellectuals have debated the mechanism of persuasion. It includes every cultural factor with rhetoric and vital weapon to motivate every angle of society, from ordinary negotiations to huge debates. However, even with the most decisive point for your argument, facts are insufficient to prove the fact.
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What Are the Three Modes of Persuasion?
“Persuasion is a sort of demonstration since all are most fully persuaded when we consider a thing to have been demonstrated.” – Aristotle
According to Aristotle, there are three aesthetic proofs to convince your point to the people.
You can combine them and apply them in arguments. It allows any speaker to make their content more powerful and resilient. While they are incredibly beneficial skills to master to persuade people, these are also helpful in understanding how you are being convinced yourself.
While ethos aims to believe in you, logos focuses on the message, and pathos focuses on the audience or the listener. These three modes of persuasion are deeply connected and work best when used all together.
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What is Ethos?
Ethos is creating trust. It can be clear how you convince your audience that you are capable of speaking on the topic.
What is ethos? If a professional is listening to a talk about your cooking, they are more likely to believe a professional cook than a professional designer.
Here, you must use the credentials. Here you can use yours or by being introduced by eminent people in the field who can assure your expertise.
The perceived power of credentials is like a first impression. That’s why people care so much about their professional titles, degrees, and education.
They unconsciously apply unofficial titles to evaluate a person’s credibility based on seeming qualifications.
Beyond your credibility, mention your actual education and degree. Instead of saying you are ahead of the department at a renowned university, mention a couple of papers you have written and submitted.
The next vital aspect to boosting your credibility is to create a sense of mutual interaction with your audience. This is the ultimate trick to do.
If you are still wondering, “What does ethos mean”- go through the basics and apply them.
It is simple, short, and straightforward.
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What is Pathos?
“Pathos’ is focused on empathy, sympathy, and pathetic wordings. The word ‘pathos’ means suffering or experience in Greek.
It aims to appeal to your audience’s emotions and make them feel sympathetic to you.
Emotion is one of the common aspects of connecting with another human. It indicates to make them feel what you want them to think by prompting specific emotional things.
Great authors and storytellers do it in their writing, and they play with their words so that they can connect with the readers through an unseen emotional bonding.
Pathos doesn’t mean that the writer orator has to be dramatic. There are ways to channel the emotion and deliver the emotion to the right people. Instead, you can suggest pathos through an emotional tone, a successful story, and by using meaningful verbal expression through great storytelling ability.
It is like people will care about what you have to say if you seem to upkeep. Highlighting passion, emotion, and compassion is an excellent way to communicate with your audience.
Using the definition of responsibility and service combined into the sense of duty. It grabs your audience’s attention by motivating them. Here, your chosen vocabulary plays a huge role and can have a thoughtful effect on the resulting discussion.
You don’t need to go overboard to provoke an emotional reply here. In order to do the task, pathos needs to be used frugally where you will get the strongest influence and in a way that feels organic. If involuntary, pathos has the opposite result, making people distance themselves to ignore the awkwardness of your emotional expression.
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What is Logos?
Lastly, you certainly need your message or discussion to make sense. Even if it doesn’t sound aesthetic, make it logical so that people understand it.
Inappropriately, it is likely to use the three modes of persuasion to persuade your audience of something right or wrong.
It is more evident than everywhere fake news and information spread all over the Internet by misusing ethos, pathos, and logos.
Logos represent your arguments logically. Therefore, it must feel right away rational that the people can conceive no other substitute. You should follow these steps so naturally that your audience reaches the logical deduction before announcing it yourself.
Indeed facts are essential, but a lot of the power you will get from logos, like how you can connect with the points.
This is why the little appearance of logic should not automatically motivate trust when you are one being convinced. Pathos can be deceptive, especially when you are unfamiliar with the topic.
When combined or mixed with a sense of authority from the orator and the use of emotional points, it may be difficult to tell genuine from wrong.
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Being a master of logical reasoning, Aristotle thought that logos is the most important of the three modes of persuasion.
In a nutshell, ethos means the authority of the speaker and its qualification to introduce.
Pathos indicates the emotional connection, and logos means the reason or the message.
This article gives you a brief answer against logos ethos and pathos, and if you need to know more, contact philosophy professionals. These three modes of persuasion should not unavoidably be used in that particular order. In some cases, you should start with dramatic lines.
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