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ABCs of Case Study Writing

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how to write a case study
 John Millar   Published On Apr 09, 2020 | Updated on Dec 26, 2023  Writing Service

If you wish to have a better understanding of a process or subject matter, case study writing is one of the most effective tools. It resembles storytelling, where you take a case scenario, and divulge the issues, analyze it and provide remedies.

In this blog, we will discuss the nitty-gritty of case studies and take a look at a few examples to understand what it is all about. 

What is the Definition of Case Study?

Case Study is a form of research methodology that is used in Social Sciences. It requires extensive research work on the writer’s part to shed light on the issues, and provide reasonable solutions to the problems.  Moreover, case studies are primarily used in management studies to address the issues in a particular organization, and in Law to discuss a case scenario.

For instance, you might be asked to write a case study on businesses like Adidas, Gillette or an airlines company. You will be provided with a case scenario where certain issues will be highlighted like less revenue generation, or inefficient supply chain etc. You will be asked to provide solutions, along with evidence.

Now that you know about the case study definition, it is time we take a look at the formatting aspect.

What is the Authentic Format of a Case Study?

Most students are unaware of the authentic case study format, and hence they end up providing write-ups that are not structured properly. If you are one of those students, take a close look at the case study template highlighted below.

  1. Introduction

Here, you must identify the key problems of the case scenario and state the issues pointwise. Moreover, you must include a debatable thesis statement, and summarize the objectives of the case study. 

  1. Background Information

In this section, you have to provide background details of the situation that has been provided to you. You must state relevant facts and set the scene for a detailed analysis.

  1. Evaluation of the Case

Here, you have to create subheadings and analyze the case as per the issues stated in the introduction. Furthermore, you must provide PESTLE and SWOT analysis (if you are working on an organization) and consider the external and internal factors. Moreover, you have to evaluate which steps are working and which are not.

  1. Solutions

Based on the analysis, you have to provide specific and realistic solutions to your case. Furthermore, you have to support your arguments by citing different sources. You can provide facts, figures or even share personal experience.

  1. Recommendations

Next, you have to recommend strategies for accomplishing the proposed solutions. In fact, you should state at least two alternatives in case the first one cannot be implemented.

  1. Conclusion

In conclusion, you must round off the case, highlighting the key elements of the case study.

Now that you know about the case study template, it will be easier for you to understand how to write it from scratch.

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4 Tips on Writing a Case Study from Scratch

In this section, certain tips have been highlighted as to how you should approach your case study writing from the beginning. You must

  1. Read the Case Multiple Times

The key to providing appropriate solutions in the case study is to understand the case scenario that has been provided to you. You must take a highlighter and underline the key points of the case. Moreover, make a list of the issues that you can figure out from the scenario.

  1. Pay Attention to Analysis

After you state the issues and provide an overview in your case study, you have to pay attention to the analysis section. This is one of the most important sections as it will determine what your solutions and recommendations will be.

If you are working on an organization, scour through financial reports, performance, marketing strategies, technologies used, and the human resource, etc.. Moreover, take a look at the rival companies so that you can understand if the organization is falling short in a particular sector.

  1. Suggest the Best Solutions

Once you are done with the evaluation, you have to state the solutions. Based on the outside research, anecdotes, discussions, you have to specify reasonable solutions. To be on the safe side, propose two to three solutions and discuss their merits.

  1. Cite Your Sources

Since you have to use many sources to validate your statements; do forget to cite the sources. If you are not familiar with the citation style, take the help of the professional assignment experts at

Hopefully, based on the suggestions stated above, you will be able to write a case study on your own.

Case Study Examples You Should Consider

Topics play an important role, when you are writing a case study. If a case scenario has not been provided to you, in that case, you need to consider interesting ideas to draw the attention of the professors instantly. For this, you have to scour through various resources like journals, online articles etc.

If you are unable to do so, take a look at the following case study examples.

  1. Host Analytics Using LeadGnome’s Email Marketing Approach

After Host Analytics opted for account-based marketing strategy, they were unable to generate leads. They also noticed that their marketing efforts were being limited due to the low quality requirements. This is when they applied the automated email marketing approach from LeadGnome to resolve the issue.  Here is the case study based on the aftermath of the application of eth new strategy.

Case Study-1

 Case Study-2

 Case Study-3

2. Case Study of Radiocarbon Dating in Archaeology (Inner Alpine Area in Switzerland and Liechtenstein)

Case studies are not only confined within business territories. In fact, it is also used in other domain like science. In this case study, you will get to know about the research work on radiocarbon dating, conducted in the Alpine region of Switzerland.

 Case Study-4

Case Study-5

Case Study 7Case Study 3

For more ideas, do consider checking out the samples section of You will find an ample number of case study examples in the repository. All you have to do is enter your email address, and we will forward the sample as per your request.

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So, if you are aiming to get good grades in your case studies, you should contact us immediately. Moreover, we offer case study assistance at budget-friendly prices, so you need not worry about spending unnecessary money.

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