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Virgin Atlantic Case Study Analysis

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Virgin Atlantic Case Study

Strategic management encompasses the different methods by which a business organization may be able to conduct productive and profitable business operations within their respective business environment. In order for the business organization to function and operate in an essential manner, the key requirement is the development of strategies that are focused on the achievement of the ultimate goals and objectives of the organization as a whole.

There are various considerations that are required to be made in the process of effective decision making and strategy formulation. Identifiably, the evaluation of the internal and external business environment in which the business organization operates may be regarded as being the prime factor contributing towards the decision-making processes of business organizations. The multiple aspects contributing towards the development of effective strategies for business organizations, can be further recognized to include the availability and utilization of intangible as well as tangible resources, organizational structure, market trends, corporate culture, as well as the presence of various opportunities and threats in the industry.

The following case study will aim towards the identification of the internal and external business environment through a SWOT and PESTEL analysis for the American technology company operates, in doing so the various threats, opportunities, weaknesses and strengths of the organization will be discussed in details, along with relevant methods by which the company may be able to achieve its strategic goals and objectives.

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Overview of the Company, also widely recognized as simply Atlantic, is an American multinational technology company, with its headquarters situated in Orlando, Florida. The company was established in the year 1994 by Manoj Puranik and Jose Sanchez. The company specializes in the segments of cloud computing and hosting services provision along with data center presence within the scope of the United States. The corporate culture of the organization is characterized by a spirit of innovation and creativity among the highly skilled and talented workforce. Such innovation and creative ideation among the workforce in turn enable the organization to be able to fulfill the needs and demands of the customers in the most efficient way possible.

The mission of the company is to be able to become one of the leading data services providers in the United States as well as in the world through the development of a high level of customer trust and loyalty. Furthermore, the company also aims to provide the customers with the best services as compared to the competitors, thereby gaining a majority in the market share of the areas under its scope of operations. Among the other services that are provided by the organization, hipaa compliant hosting, dedicated hosting, vps hosting, internet hosting services and internet service providers may be identified to be the primary. The wide range of services provided along with the spirit of innovation driving the operations and activities of the organization are recognizably the major strengths of the company. However, the company is also faced with significant challenges which will further be discussed with the help of a situational analysis of the external and internal business environment. You can get study help.

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Situational Analysis

A situational analysis involves the evaluation of the business environment of an organization including the internal and external factors that may influence its operations and processes. Situational analysis additionally includes market research and thereby the various factors that ultimately provide threats or opportunities to its operations.

Furthermore, it can also be observed that the various aspects considered for the conduction of a situational analysis include suppliers, customers, competitors, government, and the legal adherences that are to be followed by the business organization. The effect of these elements on the organization facilitates the recognition of the several opportunities and challenges that may be faced. Virgin Atlantic Case Study solution offered by

PESTEL Analysis

The strategic framework of PESTEL Analysis involves the consideration of the various factors that may influence the business activities, functions and operations of a business organization as it may pertain to the external business environment. In this regard, it may be identified that the strategic framework of PESTEL analysis helps in the assessment of the external environment in which a business organization operates. In the case of, the purpose of conducting a PESTLE analysis is to recognize the several ways by which the organization may be faced with opportunities and threats from the external business environment of the retail industry in which it operates. Such an identification of the threats and opportunities, in turn, will help in the formulation of effective strategies that will enable the organization to achieve its strategic goals and targets and thereby remain competitive in the retail industry among other major rivals across the world. You can use the plagiarism checker tool to check the plagiarism.

The PESTEL analysis for can be conducted in the following manner: 

Political Factors

  • Stability in the political environment of the USA, which will directly affect the business operations of the company
  • Effectiveness of the regulations developed by the government of USA, regarding the development of technological infrastructure and corporate governance

Economic Factors

  • Rate of GDP as  compared to the previous years in the USA, as an indication of possible economic development and thereby financial opportunities in the market
  • Effective regulations developed by the USA pertaining to various factors such as employment, wages, and trade policies

Social Factors

  • Preference of the customers towards high-quality services at low prices
  • Changing preferences of the customers in terms of the use of advanced technology as well as environment-friendly services

Technological Factors

  • Availability and scope for development of technological infrastructure in the USA
  • Preference among the customers towards innovative services in terms of the use and application of advanced technology 

Environmental Factors

  • Effective regulations in the USA regarding the protection and preservation of the environment
  • Awareness among the customers targeted by the company regarding the importance of sustainable business activities

Legal Factors

  • Effective administrative policies to enforce the regulations adopted by the USA
  • Effective regulations regarding ensuring the health and safety of individuals, quality standards and labor laws as well as other legalities regarding technological infrastructure 


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SWOT Analysis

The strategic framework of SWOT analysis supports the assessment of the internal and external business environments in which a business association operates. The main purpose of conducting the SWOT analysis is to allow the identification of the numerous inner strengths and weaknesses that are present with the business organization being evaluated, as well as the numerous exterior opportunities and threats that may be faced by it during the course of its business operations. The significance of the strategic framework of the SWOT analysis is to help the business organization's ineffective strategy construction so that it may be able to utilize the strengths and opportunities available to the organization and thereby tackle the weaknesses and threats that may cause discrepancies in its business operations and functions. Such a SWOT analysis may be conducted for the business organization under discussion, that is, which will help in the identification of its strengths, weaknesses, opportunities, and threats in the following manner:



  • Strong brand recognition in the United States due to high quality of services offered to the customers 
  • High brand loyalty of the customers who have previously used the services offered by the company 

  • Changing preferences of the customers regarding the data services that are provided by the company, hence a constant requirement of meeting market trends
  • Low presence on social media platforms, which in turn leads to a lack of effective communication of the company with its customers



    • Development of new services in order to meet the changing tastes and preferences of the targeted customers
  • Increased presence on social media channels in order to reach out to the customers in a more efficient manner

  • Ever-increasing competition in the technology industry owing to the presence of well recognized global brands 
  • Ever-changing tastes and preferences of the customers which requires the company to engage in service development


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Identification of Challenges and Recommendations

The various challenges that are faced by can be identified to be the following:

  • Ever increasing competition in the technology industry owing to the presence of well recognized global brands 
  • Changing preferences of the customers regarding the data services that are provided by the company, hence a constant requirement of meeting market trends
  • Low presence on social media platforms, which in turn leads to a lack of effective communication of the company with its customers
  • Ever-changing tastes and preferences of the customers which require the company to engage in service development

The recommendations that may be provided to the organization in this regard may be identified to be the following:

  • Service development through increased investment in advanced technology and enhancement of technological infrastructure
  • Market development strategy through which the company would be able to expand the scope of its business outside the USA
  • Enhanced marketing strategies to improve the communication of the company with the various customers of the company

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From the discussion, it may be concluded that the company is required to achieve a sustained competitive advantage with the help of developing effective strategies. The company may be able to gain a competitive advantage through enhanced growth strategies such as in the form of service development and market development. As you can see, when you avail our Virgin Atlantic case study assignment help service, you get all-around assistance. Thus, if you want to stand out from the rest of the class, you can contact us.

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