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British Airways (BA) can be referred to as the flag carrier of airlines in the United Kingdom. The headquarters for the company is situated in London, England, which is near the hub located at Heathrow Airport. This airline can also be respected as one of the largest carriers based specifically in the United Kingdom based on the fleet size and passengers the same carries daily. This company has been placed right behind easyJet. British Airways is one of the primarily renowned air services provided to passengers and commuters living all across the region of UK and US along with an equivalent additional services to enhance the quality of services provided to the residents. You might use plagiarism checker tool to check the duplicay of the content
In the year 2011 January, British Airways declared a collaboration to have merged with Iberia, putting forward creating an International Airlines Group (IAG), a holding company registered in Madrid, Spain. IAG can be regarded as one of the largest existing airline groups regarding the amount of annual revenue and the second-largest one existing all across Europe. In addition to this, the same has also been placed on the London Stock Exchange list and the FTSE 100 index. British Airways can also be referred to as the first-ever passenger airline to generate more than a count of $1 billion from a single air passage in almost a year. Get british airways case study help at Assignmenthelp.us.
British Airways had been created and established in 1974, right after the British Airways Board had been specifically established by the government for carrying out the management of two nationalized airline organizations. The corporations were the likes of British Overseas Airways Corporation as well as British European Airways. In addition to this, two of the regional airlines named Cambrian Airways as well as Northeast Airlines had also been made a part of this four structure corporation.
On 31st of March, in 1974, all the mentioned four companies had been merged to give rise to British Airways. However, the year 2019 had been marked as a centenary completely based upon the existing predecessor companies. Almost after a count of 13 years specifically functioning as a state company, British Airlines had been typically privatized in February, in 1987 being a part of a wider organization plan formulated by the conservative government existing at that point of time. The associated carrier then expanded by acquiring the British Caledonian in 1987, Dan-Air in the year 1992, and the British Midland International in the year 2012.
Along with this, British Airways has also been the founder company behind the Oneworld airline alliance. In addition to this, the company has also played a significant role in founding American Airlines, Qantas, Canadian Airlines, and Cathy Pacific. Since then, the alliance has specifically undergone significant and potential growth to be one of the third-largest airline companies placed right after SkyTeam as well as Star Alliance.
The establishment of Virgin Atlantic by Richard Branson in the year 1984 had begun with a tense relationship shared with British Airways leading to one of the bitterest competitions functioning within the same field of business serving the needs of passengers travelling across the world. Following this, in the year of 2008, the management formed at British Airways formulated a plan to merge with the Iberia Airlines, which was a preliminary agreement for merging that was again announced in November in the year 2009. Regarding the decision, which had been undertaken, the combined airline is supposed to become the third-largest carrier placed right after Delta Airlines and American Airlines. This ranking was in respect to generated revenue.
Again on the 8th of April, in the year of 2010, confirmation had been placed that British Airways and Iberia had also agreed on a merger, which will typically form the International Airlines Group. However, this nowhere stated that British Airways would stop operating under the current brand as established. If you are looking for marketing assignment help providers in the United States, consider hiring our service.
The SWOT analysis of British Airways has been done to identify some of the strengths, weaknesses, opportunities as well as threats. Some of the strengths of British Airways are,
Some of the threats that might be posed at British Airways are,
Regulatory factors: British Airways, throughout their daily business operations, face regulations on an enhanced level from both the aviation authority as well as the government of the nation. As a reason for this, the airline needs to comply with the same. Failure to do so will again result in payment of hefty penalties in terms of revenue. So, you need not worry about the quality of research when we provide you with British Airways case study help.
The PESTLE analysis of British Airways has been described in the following section.
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