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Intel is considered to be an American multinational technology company and it develops as well as manufactures along with sells the computer hardware with software. Throughout its inception it is supposed to be monumental in building the state-of-the-art IT infrastructure as it is not only known for its own services but it is popular for other IT services in the industry as a whole.
Therefore, Intel is regarded to have more than hundred locations across the globe. Through this case study the marketing strategy of Intel is considered to be determined which would be done with the help of PESTLE analysis along with marketing campaigns and SWOT analysis as well as digital marketing presence.
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Intel is deemed to be headquartered at Santa Clara which is situated in California and the company was considered to be established in the year 1968 by Robert Noyce and along with such Gordon Moore. This was one of the world’s largest semi-conductor chip manufacturers as well as developers of microprocessors. They were also known to manufacture graphic chips as well as network interface controllers which were also consisting of the integrated circuits and motherboards chipsets along with flash memory and embedded processors.
Additionally, it also comprised of other equipment that would be necessary and which would be required for computing purposes. Intel basically helped in providing the computers along with network and data storage which also consisted of communications platforms. The lesser-known fact regarding the company was through the word ‘Intel’ which helped in conceiving the ideology of integrated and electronics.
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Nowadays, the company is divided into several segments which comprise of the Client Computing Group along with the Data Center Group and the Internet of Things Group. It also consists of the Non-Volatile Memory Solutions Group, the Programmable Solutions Group among others.
Intel’s product strategy is considered to be based on volumes and sales and it is the most successful Silicon Chip manufacturer. In addition to this, it also provides microprocessors to several numbers of well-known computer manufacturers which are inclusive of Dell, Apple Inc., HP along with Lenovo. There are embedded processors as well as network interface controllers along with flash memory and graphic as well as motherboard chipsets that are produced through the company. This helps them in making certain significant investments through the new chip design as such results in at least one new chip each year.
Intel’s greatest advantage would be based on accomplishing the market leadership that would be through the designing and introduction of new chips. Thus, it can be stated that Intel has been renowned for dual-core and along with other processors for different generations as such ranged from the 1st to the 7th. Through the result of the Intel marketing the portfolio of the products is provided. The pricing strategy is deemed to be separate as the market leader tries to include the supremacy in the market.
This assures that Intel along with the customers would have the best processor manufacturer in the industry and consequently, due to this, it has not been used as a challenge for the pricing over the years. The Intel shop on the other hand is considered to be the direct channel of product delivery and sale as it is placed on the official website of the company. There are other physical intel shops as well which are placed at strategic locations that helps in having agreements with the IT resellers for parts and along with such accessory retailers.
However, the authorized embedded product sellers were supposed to have certain computer systems that would be using the Intel microprocessors as well as boards. This would expand the global market in the long-run. The business is considered to use the market effectively and efficiently through the marketing strategies. Intel also promotes its products to several end-users for computing of technologies as these are used by the direct buyers who are supposed to be mainly using the laptop or desktop for their associated computer manufacturers.
Therefore, advertisement, public relations along with direct marketing are some promotional strategies used by the company in order to make their product the best in the market. In addition to this, the undifferentiated marketing strategy that is supposed to be used by Intel for the segments are considered to be the reason for the products being standardized and available.
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Therefore, the target audience is supposed to know anything and everything about the product as the company focuses on value as a brand for the positioning. The marketing campaigns are also supposed to be through the promotion of the products in the industry as it would set the tone for the brand which would be remaining long in the minds of the consumers or the customers.
The Strengths of Intel are considered to be in terms of brand value and recognition along with being the technology leader and having the scope for consistent innovation and global presence throughout which also benefits the economies of scale and along with it provides with a long-standing partnership with Microsoft. The weaknesses of Intel consist of overproduction along with business diversification as such is supposed to be restricted or limited. It also has a minor presence in the smartphone industry and along with it has dependence on the Windows-based computers.
The opportunities of Intel are supposed to be dependent upon the automatic cars and drones’ market and along with such business diversification which would help in expanding the prospects. It would also help in creating a better scope for product development in the smartphone industry. The Threats of Intel on the other hand include competitors along with price war and rapidly shifting industry to the mobile computing prospects.
Therefore, these are the strengths and weaknesses along with opportunities and threat that helps in creating a better place for Intel and assists in capitalizing the future potential. It would go on increasing with new developments. Intel in spite of these have a strong digital presence and it is extremely crucial for the organization to be consumer-focused as it is technologically advanced. Therefore, they need to connect and be active on social platforms which would help in having a wider audience base. Intel case study writing help online offered by Assignmenthelp.us.
Intel Case Study PESTLE Analysis is considered to be reliant upon the changing characteristics of the remote macro-environment of the business. The modifications and the changes are connected to the dynamic nature and it helps Intel in understanding a wide variety of external factors that determine the conditions of the semi-conductor market.
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The top factors are:
Political Factors: The continuing governmental support for globalization is considered to be one of the reasons for Intel’s business along with the enhancement and improvement in the inter-governmental action against any kind of monopoly. In addition to this the improvement in the intellectual property protection through the inter-governmental support is also supposed to be one of the reasons which can be treated as an advantage for the company.
Economic Factors: This particular point states the economic stability of Intel through its developed markets and along with such the rapid growth and proliferation of the developing markets create rise in the disposable income which is good for the economy as they make the market economically stable.
Social Factors: Social changes are also supposed to change Intel’s business as it causes and impact in the socio-cultural trends and changes that are considered. It improves the wealth distribution along with the rising attitudes of favoring the ecological products. It also increases the interactions through the internet and this creates an opportunity for the individuals who are a part of the country.
Technological Factors: The progress and the improvements are regarded to be dependent upon the technologies that are available through the remote macro-environment which depends upon the semi-conductor industry. This particular aspect is supposed to identify the increase in the adoption of the mobile devices and along with such the rapid growth in the investment rate which would also be consistent of the high rate of technological obsolescence.
Ecological or Environmental Factors: The ecological trends are supposed to influence the performance of Intel through the semiconductor industry and the effects are supposed to be due to the natural environment as the firms determine the aspect of the external factors. The increase in the environmental contamination along with the rising interests of the environmental programs regarding the rising emphasis on the business sustainability helps in increasing the aspect of improvement.
However, the rising contamination due to electronic waste is supposed to threaten the response of the consumers which would discourage the consumers from purchasing any low energy efficiency processors that would act as a threat.
Legal Factors: The company or the organization would have to comply with the requirements of the legal systems of the business as it would increase the level of competitive regulations and along with such the enhancement of the international patent protection would also be used as an opportunity with the rising complexity that would be considered through the waste disposal regulations.
Thus, to conclude, it can be stated that the threat would be increasing for the Intel Corporation if any competitive regulations are made as it would hamper the virtual monopoly enjoyed by the organization which would effect the market shares and the intellectual property protection.
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