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Vodafone Case Study Analysis

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Vodafone Case Study

The theory of strategic management encompasses the analysis of the environment in which a business organization operates to thereby identify the various opportunities and threats that will ultimately be faced by the organization. The concept of strategic management further includes the manner in which various resources required for the conduction of the business operations are acquired and utilized. In addition to this, the process by which the resources that are available to the business organization are used in the business operations also enable the method of effective strategy formulation and decision making. There are multiple aspects to the development of business strategies for the organizations, for instance the availability of the intangible and tangible resources, organizational culture and structure, as well as the presence of threats and opportunities in the market. The following sections of the case study will engage upon the analysis of the multinational telecommunication organization Vodafone through a SWOT and PESTEL analysis. This analysis of the internal and external environment of the business organization in turn would enable highlighting the use of technology in the organization for the purpose of improving its economies. Get case study help.

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Overview of the Company

Vodafone Group Plc is recognized as a multinational British telecommunications company with its headquarters situated in Newbury, Berkshire, United Kingdom. The company was established in 1991 by the founders Ernest Harrison and Gerry Whent. The company provides its network services to more than 22 countries across the world, with additional partner network services in more than 48 countries. In addition to this, it may also be stated that the company primarily specializes in the provision of telecommunication as well as IT services to customers as well as various corporate clients. It is identified as one of the leading networks providing organizations across the subcontinents of Europe and Asia. The corporate culture in which the company has indulged involves the development of a talented workforce invested in meeting the ever changing demands of the customers and thereby becoming one of the most reliable network providers in the world. In this regard, it may also be mentioned that the company particularly focuses upon increasing the level of customer satisfaction through the provision of high quality services at affordable prices, keeping into consideration the individual needs and interests of the customers. Furthermore, the company has also engaged in the adoption of highly advanced technology for the purpose of developing its services and technological infrastructure to be able to meet the needs and interests of the growing customer base throughout the world. The company has thereby been able to develop effective strategies, which has allowed it to remain competitive in the telecommunication market across the world and thereby grow and develop the scope of its business operations for the purpose of meeting the latest market trends. One of the most essential elements that drives the business operations of the organization can be recognized to be the use of effective and highly advanced technology. Furthermore, the technology used within the scope of the organization also entails a high amount of responsibility towards the environment as well as the communities in which the company provides its se4rvices. Such a consideration towards the environment and local communities encompasses the use of renewable energy sources for the purpose of conducting the business operations and functions. Furthermore, the company has also engaged in the development of a sustainable business model, aimed towards reduction of the impact of its business operations upon the environment. You can get study help.

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Situational Analysis

The theory of situational analysis involves the evaluation of both the external and internal environment in which a business organization operates. This evaluation further facilitates the study of the business market in which the organization operates to thereby analyze the multiple factors that can cause challenges or opportunities to the organization. Additionally, it can also be mentioned that the essential elements used for the evaluation of the operations of the business organization in its internal and external environment can be identified to include the customers, suppliers, government, competitors, as well as the legal issues that are faced by the business organization during the course of its operations. The effect of these elements further facilitates the identification of the external opportunities and challenges as well as the internal strengths and weaknesses of the company. This identification in turn helps the organization to develop effective strategies for the purpose of meeting its goals and objectives towards successful business outcomes in terms of productivity and profitability. 

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PESTEL Analysis

The framework of PESTEL includes the analysis of the multiple factors that have an influence upon the business activities, operations and functions that a business organization conducts. These activities pertain to its presence in the external environment of business among the competitors as well as factors related to the political, social, economic, technological, legal and environmental landscape of the market. In this regard, it can be identified that the PESTEL analysis facilitates the evaluation of the external business environment in which a business organization operates. In the case of Vodafone, the reason for conducting a PESTLE analysis is to recognize the numerous opportunities and threats from the external business environment of the telecommunications industry in which the company operates. The PESTEL analysis for Vodafone case study can be conducted in the following manner:

Political Factors

  • Political stability in the countries in which the company operates across the world
  • Effectiveness of the regulations developed by the governments of the countries in which the company operates, regarding IT regulations, security and corporate governance

Economic Factors

  • Growing or reducing rate of GDP in the countries in which the company operates. This provides an indication of the possible economic development and thereby the extent to which the customers as well as the industry may be receptive towards investment in IT required for the growth of the telecommunications industry
  • Effectiveness of the regulations developed by the governments relating to multiple factors such as trade policies, IT security, employment and wages

Social Factors

  • Preference of the customers towards higher quality of telecommunications services at affordable rates prices, which requires the adoption of more effective technology in the business processes
  • Changing preferences of the customers in terms of the use of advanced telecommunications services indicating a highly competitive business environment in the global telecommunications industry

Technological Factors

  • Availability for the development of technological infrastructure in the countries in which the company operates
  • Development of provisions for the growth of information and technology by the government of the countries in which the company operates in terms of IT laws, security systems as well as regulations for the development of IT infrastructure

Environmental Factors

  • Effectiveness of the regulations in the countries regarding the protection and preservation of the environment particularly pertaining to the operations of the telecommunications industry
  • Awareness among the customers targeted by the company regarding the importance of sustainable business activities

Legal Factors

  • Effectiveness of the administrative policies in order to enforce the regulations adopted by the government of the countries in which the company operates
  • Effective regulations regarding ensuring the health and safety of individuals, quality standards of the services, protection of private information and data, privacy laws and labor laws

 

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SWOT Analysis

The framework of SWOT helps in the analysis of both the external and internal business environments in which a business organization operates. The main reason for the conduction of a SWOT analysis is to facilitate the recognition of the numerous internal weaknesses and strengths as well as the numerous external threats and opportunities posed to the business organization. The significance of the strategic framework of the SWOT involves helping the business organization in the formulation of effective strategy for the purpose of utilizing the opportunities and strengths already available to the organization, and thereby tackling the threats and weaknesses that may disrupt business operations.You can use the plagiarism checker tool to check the plagiarism.

Strengths 

Weaknesses


  • Strong brand recognition across the world due to high quality of services offered to the customers 
  • High brand loyalty of the customers who have previously used the services offered by the company 

  • Lack of adequate presence in the rural areas due to lack of adequate technological and infrastructural development
  • Dropping of valuation of the brand due to high level of competition in the telecommunication industry throughout the world

Opportunities 

Threats


    • Diversity of services offered to the customers in order to meet their changing tastes and preferences
  • Increased presence on social media channels in order to reach out to the customers in a more efficient manner



  • Ever increasing competition in the telecommunication and IT industry owing to the presence of well recognized global brands such as Verizon, Comcast, Huawei, Reliance and the like.

 

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Conclusion

From the identification of the challenges faced by the organization in terms of its internal and external business environment, it may be concluded that the company is required to develop effective strategies through which it may be able to gain a sustained competitive advantage. The manner in which the company can produce successful business outcomes is through the adoption of technology and innovation in its business processes and operations. As you can see, when you avail our vodafone case study assignment help service, you get all-round assistance. Thus, if you want to stand out from the rest of the class, you can contact us.

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