Coca-Cola is a globalized brand that tops the Interbrand's global brand league and has been consistently voted as the Superbrand in respect to the bestselling FMCG brand situated in Great Britain. Diet Coke is again a major brand that owns the same amount of rights. Coca-Cola is the second most popular soft drink brand in the United Kingdom as well as the eighth biggest brand or grocery on a world level. Coca Cola case study help offered by Assignmenthelp.us.
As a soft drink brand, Coca-Cola carries the primary aim of refreshing the consumers with their preferred choice of non-alcoholic beverage, including the likes of juices, carbonated soft drinks, and water. The products offered by the company has continued to perform well, typically displaying a steady and long growth with the rate of consumption by over 1 billion times in a single day from across 200 countries worldwide to which the company sells the products manufactured as well as produced.
Coca-Cola is referred to as the most recognized trademark globally, with a count of 94% recognition on a global platform. This name is also considered the second most understandable term worldwide after 'OK'. Hence, it can be assumed from this that the brand has become so renowned across the global market, every individual shall be knowing about the drink and also understanding the term whenever foreign individual will be mentioning the same anytime required.
Coca-Cola being the most valuable brand on a global platform across the world, an estimate of US$72.5 billion is the worth of this company. The strength associated with the firm's worldwide success depends on the relevancy level of the local connections that Coca-Cola specifically builds with the consumers daily. In the year of 1982, Coca-Cola had launched Diet Coke, which is now regarded as the most popular kind of soft drink across the world.
All of these had specifically been achieved by the company through an incredibly successful combination of the globally distributed brand as well as through an effective local marketing scheme. The drink is distributed explicitly to more than a count of 200 countries as well as the strategy associated contains the aim that no individual shall be away more than a few minutes to purchase a coke. As a support to this, the most prominent and most widespread bottling and distribution network is the world has been sending Coca-Cola to all the parts of the globe.
The company's marketing is exceptionally successful and effective. The firm was the first-ever globally recognized brand invested in an advertising campaign in 1979 with the tagline- "I'd like to buy the world a Coke'. Along with this, other effective marketing strategies undertaken by the firm had been sponsoring major sports events such as the Olympic Games and the FIFA World Cup, ensuring that the brand not only remains an option for the national sports events but also to be present at the place where the world nations meet together. The marketing strategy formulated by Coca-Cola is primarily based upon a simple message stating to refresh, surprise and inspire everyone who stays in touch with the brand. Such a simple marketing strategy played well for the firm and is a globally recognized soft drink and beverage producer for over 200 countries.
Coca-Cola was invented in 1886 by John Smyth Pemberton, a pharmacist living in Atlanta, situated in Georgia. He specifically brewed a syrup placed inside a brass pot in the backyard of his home. However, during such time and the marketing of a particular brand was as necessary as it is now. Hence, Frank M Robinson, who was the partner of Pemberton, named the dark brown looking liquid Coca-Cola. The reason he had was the two C's would make the brand's marketing much more enhanced and attractive to the consumers.
Having laid the foundation for both the product as well as the brand, both the partners sold the idea of this particular interest to a businessman situated in Atlanta named Asa G Candler in the year of 1888. The flourish of Coca-Cola had been registered as a widely renowned trademark in the year of 1893. Candler being a marketing genius, ensuring that the brand of Coca-Cola should appear on countless products starting from clocks to glass chandeliers. By the year 1895, incorporated with the marketing skills of Candler, Coca-Cola was available across every single state existing in the United States. This was the turning point for Coca-Cola towards becoming a globally recognized brand.
The design of the famous 'Contour' bottle of Coca-Cola was created in 1915. This was done to protect the brand from a growing band of competitors who might imitate the same and affect the company's revenue generation. The company desired to communicate with the consumers to ensure them that there was only a single authentic beverage available across the market and was produced by them, which is Coca-Cola. Following the bottle's design, the designers also ensured that through the bottle design, one can still recognize it to be of Coca-Cola in the dark or from a broken bottle as well.
In the year 1919, The Candler family had sold The Coca-Cola Company to a banker named Ernest Woodruff living in Atlanta along with a collective group of businessmen. Again in 1923, the son of Ernest, Robert Woodruff, had been elected as the president of the company, stating the principle that no individual shall be away from a coke more than a hand’s distance. This has been the distribution strategy to date for Coca-Cola.
The expertise behind the distribution of Coca-Cola had specifically been built on the backbone for the bottling operations. A shopkeeper had set up the first-ever bottling device in the year 1894, provisioning him with the allowance of trading creates containing Coke across the Mississippi River. The first-ever major campaign for a bottling plant had been inaugurated right after the 1926 bottling operations that had been spread abroad. We are also providing Ford case study services.
By the time World War II had resulted, Coca-Cola had been supplying the drinks in over 44 countries. The war specifically acted as a helping hand towards boosting the international distribution and the profile of the brand, where the US soldiers also demanded the same. Coca-Cola had sent the drink in considerable quantities to the soldiers as the only beverage
Following this, in 1982, Diet Coke had been launched by the company to be the primary extension of the brand and having a trademark of the Coca-Cola Company being provided with instant success from it. By 1984, the brand had significantly become the third largest soft drink company across the whole of United States and again, by 1990, the second-largest soft drink company across the United Kingdom. We are also providing Volkswagen case study services.
The range of products offered by the company includes the likes of Coca-Cola as well as Diet Coke, also including various flavours such as Cherry Coke, Diet Coke with Lemon, Vanilla Coke and caffeine-free diet coke. However, the formula for Coca-Cola has never been released, being one of the most secretly guarded recipes across the entire world. Various brands have made efforts to match the recipe of Coca-Cola but have never contained the capability of even reaching close to the original taste of the drink.
The company has been on a continuous procedure of delivering against the needs of all the consumers existing worldwide as well as makes appropriate usage of consumer insights to provide with a helping hand towards newer solutions meant for packaging as well as offering of products. In Britain, changes made in the demography along with the growing number of households, which again drove the 2002 launch of the newly sized 1.25 litre bottle for Coca-Cola and the Diet Coke.
In June, 2002, Diet Coke with Lemon was launched. This was with a developed taste that had been specifically formulated for the residents of Britain and also had performed extremely well, already capturing a significant share of the market as well as portraying a significant share of the market showcasing a higher purchase rate than usual.
The advertising campaign of Coca-Cola in 2002 occurring at Great Britain was specifically based upon British insights and had been rated by Consumers, who have been able to enjoy from the existing brand. The advertisement for World Cup had been animated as ‘Zero to Hero’ with the story of Leggsy, which was a three-legged boy realizing that the dream of every individual fan was to score a winning goal for the national football team of England at the World Cup.
Being a leading marketer continuing with innovation having an impacted promotion on a larger scale allowing with engagement as well as appealing with a broader audiences in the consumers. ‘Music4You’ released in the year of 2001 was the biggest ever promotion for music running in successful conjunction with the Sun and the News of the World newspapers. This had specifically opened up a huge range of music items as well as experiences that the money is not able to buy for the consumers, which was carried out with the collection of tokens and bids made online.