The business started as a small discount store and with the simple idea of selling more at a discounted price has grown to become the largest retailer in the last 50 years. Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and eCommerce websites. Walmart is known to evolve from Sam Walton’s goal of great value and great customer service. It is definitely his exceptional leadership that has helped the business grow across the globe . The company went public in 1970 and it was under his strategic leadership that the brand not only sold goods at low costs that not only attracted the customers but the associates. With fiscal year 2021 revenue of $559 billion, Walmart employs over 2.3 million associates worldwide. Walmart also continues to be the leader in promoting sustainability in its business operations and employs over 2.3 million associates across the globe You can get study help.
The organizational culture of Walmart is identified to be heavily influenced by the founder Sam Walton and is often known as the Wal-mart Way. In this culture the leaders are seen to be practicing servant leadership and here every employee is identified as an ‘associate’. In Walmart the employees who are known as associates are always encouraged to adapt to the local circumstances and also to experiment and innovate in their work process. Employees are provided with substantial on-the-job training. The company is highly committed and invests largely on the training of its workforce through its Walmart Academies as well as with partnership with Guild Education where the associates receive college credit for paid training at Walmart Academies. There are certain core principles that actually help in defining the work culture in case study at Walmart which are:
SWOT Analysis is a very strategic tool that is largely used by global brands to understand the micro environmental factors or the internal attributes of the business, which are its strengths, weaknesses, opportunities and threats and how the business can survive in the external competitive environment. Thus the SWOT Analysis of Walmart will focus on:
Walmart is a globally known department store. Hence the global political atmosphere will no doubt have a very deep impact on the overall business performance. If the business does not get a favourable and stable political climate it becomes extremely difficult for the business to survive. For instance Walmart suffered profit loss in Chongqing, China. One store sold prohibited products to the Chinese public, and the government was quick to not only stop the selling of the product but all products sold by Walmart temporarily. Thus the government can be quick to intervene when a company fails to follow policies. The government also holds the power to pass bills and affect the revenue of the business if the brand does not meet these political and legal obligations
Walmart is no doubt heavily affected by the economic climate of the countries. It has been found that the pricing strategy of Walmart is not allowing the organization for larger profit margins in comparison to its competitors. On the other hand if the brand decides to increase its price then it would not be preferred by the consumers hence it is definitely based on the economic factors like the income, the taxes, and the interest rates that Walmart has to choose a definite and strategic pricing technique
Walmart has not been very good at adjusting itself in the German market owing to being an American brand. This is one vital socio-cultural challenge that the business is currently facing. For a global brand it is extremely important to understand the taste and preferences of the global audience and accordingly adjust its products. For Walmart to effectively expand its business across the globe it has to bring in more variety and put more focus on specific market demands of individual markets. To strengthen its global market presence Walmart has to put more focus on the user interface of its e-Commerce store.
It is extremely important for global business entities to focus on their technology and innovation to expand their business. This is important because to compete in the global industry market such technological expansion is very much required. Adopting automation to online shopping Walmart has been continuously focusing on developing these aspects for its sustained business growth
Walmart has been continuously focusing on developing its business on sustainable terms that is choosing eco-friendly production methods to ethical sourcing of raw materials. This global brand has shown strong commitments to reduce their carbon footprint as it is extremely important to choose sustainability not just as a means to maintain brand reputation but also to enhance the overall revenue and business performance of the organization.
It is extremely important for Walmart to abide by the laws and regulations of the world. The most common of these laws include employment regulations, data protection laws, labour laws, and health and safety laws. In the past it has faced lawsuits which have no doubt impacted the revenue and brand image. Hence to expand in the global market environment it is extremely important to operate in an ethical manner. Our law assignment help services will help you in legal problems.
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