Audi is a German auto mobile and vehicle manufacturer which is engaged in designing, engineering, producing, marketing, and distributing luxury vehicles. The company is a subsidiary of Volkswagen Group and is head quartered in Ingolstadt, Bavaria, Germany. The naming of the company is based on the Latin translation of the founder’s surname “Horch” meaning listen in German. The word becomes Audi in Latin. The logo of Audi is a four ceiling rings that reflect the union of auto manufactures. The symbol or the logo of the company signifies the association of the brand with other brands namely, Horch, DKW, Wanderer. The first ring of the logo represents Audi, the second symbol represents DKW and the third symbol represents Horch while the fourth ring represents Wanderer. All of the four-car brands come together to create Audi’s predecessor Audi Union. The slogan of Audi is “Vorsprung durch Technik”, meaning "Being Ahead through Technology". Among other brands in the market like BMW and Mercedes Benz, Audi has one of the best luxury selling automobile brands in the world. You might use plagiarism checker tool to check the duplicay of the content
Audi Company is known and recognized in the globe as a sporty vehicle that manufactures and distributes highly luxurious and unique designing car vehicles for the customers across the globe. It is among the world's leading luxurious car manufacturers in the world. The business organization plays an important role in transforming the world into a new age of mobility and has been implementing strategies accordingly to achieve its desired goals and objectives. The board of managers of Audi undertakes the responsibilities within the company. It manages the overall operations and formulates strategies for the business organization in accordance with the laws of the Articles of Incorporation and Bylaws of AUDI AG and the rules of procedure issued by the Supervisory Board. The corporate social responsibility of the business organization also provides due consideration to the goals of the organization and shared interests with Volkswagen Group.
Audi has been transforming itself into a digital premium vehicle organization and has been focused on expanding its network of expertise. Currently, the business organization has been choosing numerous approaches for implementing creative and innovative ideologies along with effective financial investments, fully owned subsidiaries, and strategic cooperation. The company has been using various digital services and thinking beyond manufacturing a car vehicle to complement its range of products and services offered by the company. The Audi production system has a highly qualified workforce which enables the business organization to achieve high standards of quality, environmental acceptability, and efficiency. It has a worldwide network of Audi Group production sites along with the German sites of Ingolstadt and Neckarsulm and production facilities in Hungary, Belgium, and Mexico. It is focused on core business goal and value that is “one name, one standard, everywhere”. Audi has been running its ‘Future Now’ Omni-channel campaign in order to increase awareness regarding its innovative approach to car manufacturing. The objective of the campaign is to engage with the customers and provide them with an opportunity to book a test drive, eventually leading to higher sales. It has been undertaking digital research to attain its objectives. So, you need not worry about the quality of research when we provide you with Audi UK case study help.
Audi is known across the world for its technologically advanced, well-designed engineering and accuracy of the vehicles. It sells authentic high-class vehicles which have advanced technology and engineering targeted to the higher income group consumers in the market.
Audi is known for its trustworthiness and it is considered as one of the safest cars in the world. It has a loyal base of customers with years of effective marketing communications.
The car designing of Audi is unique and innovative each of which is of premium quality. The sleek, innovative, sophisticated, and rich design of the cars are considered as a status symbol for the customers. These attributes of the vehicles are associated with Audi.
As a vehicle producer, products are the main element for success. Audi has excelled in this aspect and has varying series of car models which has gained popularity in the market. All the car vehicles by Audi are ranged from premium, super-premium to ultra-premium. The product manufacturing of the business organization is also focused on innovation like Audi ultra, Audi Quattro, Audi sport, and others.
Audi lacks low-cost vehicles and the existing product vehicles are targeted towards higher income group consumers in the market. These vehicles are not affordable by the majority of the consumers which reduces its turnover.
Audi invest very little in promotions and commercials for the consumers. However, other competitors might take advantage of the situation and take away customers of Audi.
Audi can enter into low costs car market to increase its reach and widen its customer base. It can leverage its brand recall and recall new customers.
Consumers are increasing conscious about sustainability and the environmental impact caused by car vehicles. The automobile markets have already switched to electrified car vehicles and other improvements to reduce environmental impacts. These trends provide a new opportunity to enhance its product offerings and cater the needs and demands of the consumers.
It is believed that innovation and diversification provide an edge to business organizations. New emerging technologies such as artificial intelligence, machine learning, and robotics provide a better opportunity to further innovate its car vehicles and offer technologically advanced vehicles in the market.
Limited market for luxury and premium car vehicles –
The customer segment for luxurious car vehicles is few in the market which limits its scope and profitability. Customers have become highly price-sensitive and might prefer lower cost yet valuable car vehicles to serve their needs.
Increased levels of competition –
The level of competition in the luxurious car market segment has increased. Audi faces stiff competition from BMW and other luxurious car manufacturers.
Risks of international markets –
The global economic slowdown caused by the pandemic situation affects the market expansion strategy of Audi and it may not survive with its home territory. If you are looking for marketing assignment help providers in the United States, consider hiring our service.
The pestle analysis framework is imperative for business organizations like Audi as it provides a detailed analysis of the market dynamics and ensures continuous business improvement. The framework helps to determine the external environmental factors like political, economic, social, technological (PEST) along with legal & environmental factors which might have a direct or indirect impact on the business.
Being a global organization, Audi faces numerous political issues with changes in working conditions in different countries. The ongoing trade war and political tensions between China and the USA pose to be a serious threat to Audi and its sales. The Brexit uncertainties also affect the smooth operations and activities of the business organization.
Economic stability of the country is essential to ensure smooth operations of the business organization. However, the global economic slowdown caused by the pandemic situation might have significant impact on the product manufacturing and sales of Audi with reduced purchasing power in the hands of the consumers.
There have been significant changes in consumption trends and purchasing behavior of the consumers in the market. The consumers especially the millennial generation prefers to purchase eco-friendly vehicles and choose electric vehicle over fuel-based vehicles. This factor poses to be a major threat to the business organization.
Audi has a brand image and reputation for its highly innovative and technologically advanced car vehicles in the market. However, in today’s dynamic and ever-changing business environment, technologies might become outdated rapidly. This situation demands higher innovation and improvement in order to stay ahead of the competition in the market.
Legal compliance is highly critical for the automobile industry especially after various emission scandals that surfaced in 2015. Audi needs to comply with different laws and legislations in different countries. The emission scandal had a major impact on the brand name of Audi. Therefore, Audi needs to focus on maintaining the laws and regulations to a greater extent.
Audi has been making a significant effort to ensure high sustainability and contribute towards a better environment. It has been investing heavily in Audi environmental foundation to cater to the needs and demands of environmentally conscious consumers for common good. It has been focusing on building greener manufacturing factories for making electric vehicles.
To conclude, Audi’s internal and external analysis indicates various factors which have a significant impact on the operations and activities of the business organization. It needs to undertake certain strategies and business policies to cope with the ongoing threats in the market and leverage the prevailing opportunities to ensure high sustainability.
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