With the advent of the internet businesses have been more inclined to utilise internet and technology to carry on with business activities. There are many companies all across the world that is largely focused on using technology to improve the overall performance and productivity of the business. Since the arrival of information technology businesses have become a lot easier. They are on the move with the owner courtesy the constant advancement of the technology. The integration of internet in the business has fetched excellent results. It could be said that the even the small and medium scale businesses have realised the essentiality of this technology that clearly shows the increasing awareness of information technology in business. In the modern day market there is hardly organisations that don’t use information technology and derivatives to operate the business activities and hence it could be said that it is important to understand and analyse the different tools related to the information technology and their impact on the business (Xu, 2012).
Cloud is one such tool which has gained significant importance in the field of information technology and the businesses have shown higher inclination to work with cloud computing. In the recent past with time more and more businesses have taken up cloud computing and have integrated it in the businesses which have showed the significance of cloud computing. Various organizations are acknowledging the importance of this technology and the potential it possesses to enhance business productivity. However, irrespective of the potential, many are still unclear about its implementation process. Over the years IT has seen significant improvement and Cloud computing is one such development. Cloud computing has been in the news for a long time and since its importance have been realised it has been used by most of the organisations to streamline their business operations as it provides effective opportunities to access data from anywhere in the world and makes work easier (Fernando, Loke, & Rahayu 2013). Considering the current decade, many corporate organizations or companies use cloud computing. Cloud computing integration has increased to a considerable extent. The present research will take an opportunity to analyse the key reasons concerning the “integration of cloud computing in a business” and how it facilitates business operations.
Cloud computing integration in business has increased in the last few years which clearly show the increasing importance of this tool in the business environment. It has to be admitted that with more and more companies embracing information technology the business environment have become highly competitive and in order to cope up with the increasing pressure of business many companies have embraced cloud computing as it provides strategic competitive advantage in the market. It is important to analyse what are the reasons that organisations have shown higher interest in embracing cloud computing technology in business as it will help to address the research topic effectively (Arora, Parashar & Transforming, 2013). Cloud computing integration is not only effective for the businesses to communicate or access data whenever they want but it also makes decision making easier but does that help in managing competition? Is that why more and more companies are choosing cloud computing? These are the questions that naturally arise when discussing cloud computing integration in a business. Hence the main problem in hand that has to be addressed is why an organisation integrates cloud computing in a business. The problem arising will be discussed with the help of the existing literature that shows the reasons regarding this type of integration process. It is important to address this problem as it would be useful for collecting information regarding the issue for and investigating and resolving the research topic.
The purpose of the present research is to analyse the aspect concerning cloud computing integration technology in a business. Mainly this research will delve deep into understanding the key reasons of why business organisations integrate cloud computing in business and how they facilitate from this. The present research purports to analyse the subject of integration of cloud computing on help the readers realise the key aspects involved in the research. The specific focus will be laid on cloud computing, its business interests and its mechanism in business which would help to effectively address the research problem and help to come to a suitable conclusion that could support further study on the same research topic.
The research objectives framed for the present research are:
Research questions framed for the present research are given below:
The theoretical framework is the backbone of any particular research and hence it is important for the researchers to focus on having the right theories and models to underpin the research study. The present study will take an opportunity to discuss the research questions using related theories and models for the purpose, regarding cloud computing, its integration process and its significance. The literature review will discuss the theories and models which would help to discuss the research questions and address them in an effective manner. The cloud computing is an extremely important tool which is used by most of the organisations and the present study will take an opportunity to discuss why cloud computing is important for the organisation and the facilities that are apparently there for the organisations after being integrated by the organisation (Hashem et al., 2015). Hence the present study will discuss the factors necessary for cloud computing integration, its importance and how it facilitates the business.
The hypothesis of the research is simple hypothesis and mainly tries to assess the relationship which exists between the different variables. In present study the independent variable which is not dependent on any other variable is the cloud computing integration. The dependent variable refers to the business. Hence the hypothesis presented is found on the basis of these two types of variables.
H0: There is no significant effect of the integration of cloud computing on business.
H1: Cloud computing integration’s impact on business and its performance
In the present world of business, cloud computing is getting acknowledgment as a very useful tool for handling and sharing of business data, information along with communication and over the years the importance of cloud computing has significantly increased which clearly shows the rising importance of cloud computing on business and hence it is important to analyse and evaluate the impact concerning cloud computing integration in business. The significance of the present research lies in the fact that will help to analyse the how the cloud computing helps to improve business performance and productivity. The importance of the particular research strives to show the contribution of the particular computing technology responsible for the enhancement of business performance, leading to further business scopes and opportunities in the process. This which would further contribute to the research on the same research topic in the near future.
Cloud computing is presented as the core variable of the research and the key terms involved with cloud computing is defined below in the chronological order:
IaaS: The IaaS or the Infrastructure as a service is regarded as a kind of cloud computing service. It is the services which, mainly when the IT infrastructure of the organisation is changed in order to accommodate cloud computing. This is one of the common ways of using or integrating cloud computing in a business. It is a self service model that helps the organisation to access, monitor and manage remote data centers which helps to continue working even without an official physical link. The remote infrastructure helps to compute storage, retrieval, networking services which are extremely important for the organisation to continue its operation (Garg, Versteeg & Buyya, 2013).
PaaS: PaaS stands for platform as a service. It is a different type of cloud computing. It is employed in many companies by organizations. It is useful to state that most of the organisations in the modern day environment have focused on improving overall system of operation and switch to cloud and hence platform as a service have emerged important for them. In this mainly cloud components are used in software that helps to get access to software effectively in different platforms. In enterprises PaaS helps to provide different line of software which is suitable for the running of the business organisations. Overall it could be said that PaaS is an effective way of integrating cloud computing in the business (Rittinghouse & Ransome, 2016).
SaaS: This is the most common way of integrating cloud computing in the system. Mmost of the organisations in the present day market want to be connected with the internet 24*7 which is provided by this service. SaaS is software as a service. In this sort of cloud computing service cloud based software are given to the consumers and businesses which helps them to make sure the businesses are always connected to the internet and employees of executives could get access to the software from different regions with simple authentication tests. This helps the businesses to be constantly in touch with the employees and the consumers which help to communicate with them effectively which naturally helps to gain competitive advantage in the market (Hashizume et al., 2013).
Ethical considerations are an extremely important aspect in the research study. It is important for the researchers to make sure they abide by the ethical considerations to focus on improving the research outcome. It is required to conduct the work in an ethical manner considering the norms and regulations stated for the study. There’s number ethical considerations which has to be taken in the present research. First of all the researcher has to abide by the Data Protection Act 1998 in order to make sure the data are not commercially used, they are managed properly and also it is important to take care of the privacy and confidentiality of the data and as well as hold the anonymity of the respondents who are involved in the research (Flick, 2015). Ethical consideration also lays how the researcher treats the respondents selected or the secondary resources selected. The researcher has the responsibility to discuss and convince the respondents to take part in the research and not intimidate them to join the research. Hence the main focus of ethical consideration in this research is to focus on doing the research effectively without any kind of unethical practice. In the research the researcher will not use any information received commercially. The secondary information received will be checked for authenticity and all will be cited which helps to helps to keep the ethics of the research intact and will help to complete the research successfully giving suitable conclusion (Panneerselvam 2014).
The delimitations are the actions which are under the control of the researcher and could be managed by the researcher and hence they need to be effectively described in order to make sure the readers have clear understanding of them. In this case the researcher is not willing to go to the statistical analysis of the research as it would become too complicated to interpret them and hence the data resources will be kept simple and effective so that the results could be effectively described to get a valid and authentic study result.
The main limitation concerning the research study, less time that the research has got. It is important to note that a research needs significant amount of time but this is an academic research and hence it doesn’t have that much of time in hand which means the research might not be able to reach its peak which is needed for the successful completion of the project. On the other hand finance is also one aspect that needs to be kept in mind as given the nature of the research there are number of aspects which are important to be used in the research but the financial limitations hinder the access to them. Another key aspect which needs to be mentioned in this case is that there are number of aspects which are related to the implementation of the particular tool in business but as the study has certain boundaries the study cannot elaborate on those points. Hence it could be said that these limitations are involved with the research study and they have to be managed effectively in order to make sure the study reaches suitable conclusion and doesn’t deviate from its research objectives (Panneerselvam, 2014).
The present section of literature review will discuss the variables of the research which would help to address the research questions effectively. This is an important section as it critically analyses the variables of the research which would help to make sure the research moves in the right direction. The operationalised variables will be discussed one by one through critical evaluation which would help to complete project.
Cloud computing is defined as the computing with the help of the remote servers not placed on any physical link but completely on a virtual location. Cloud computing is one of the latest developments made in the IT industry and has been embraced by a number of organisations which has showed its growing importance in the business field. It cannot be denied that cloud computing has become an essential segment for the organisations as it has helped in easy and effective communication and solid and effective business operations (Venters & Whitley, 2012). To put it simply, it is the provision of service like storage and recording of data effectively and also management and retrieval and communication of the same data which is not placed on a physical location rather in a completely virtual IP address. This information technology service has helped companies to manage their business even when owners are not in the organisation and even while they are on the move. It could be said that cloud computing has been an excellent invention for most of the organisations as it helped to manage business effectively (Wan, Liu & Deng, 2012).
Since the emergence and popularity of cloud computing, it has become necessary for the business companies to understand and realize the potential of this advanced technology. Realizing the impact, more and more business organisations have become interested in integrating cloud computing which could be done through three different ways which are by using cloud in the form of: Infrastructure as a service, platform as a service and finally by Software as a service. The Software as a service is one of the most commonly used way to integrate cloud in the organisational operation. The software in this process used by the organisations are mostly cloud software which helps the organisations to communicate effectively online and the employees and the consumers could effectively access data which is extremely for the organisation to be constantly in touch with the consumers and the employees (Wu, Garg & Buyya, 2012). Amazon Web Services is a part of Amazon that provides excellent and effective cloud computing services with the help of cloud software. On the other hand the platform as a service is another key way to integrate cloud computing within the organisation. This helps to make the platform on which the software are based completely based on a remote server allowing an organisation to perform over cloud. Finally the infrastructure as a service form is a tad expensive as compared to the other two but provides excellent opportunity to effectively avail the cloud services as infrastructure switch means the entire information system will be based on cloud which clearly helps the organisation to effectively develop the system operating in the company. The integration of cloud computing has increased exponentially in the last few decades which clearly shows that integration of cloud have significant benefits for the organisation (Lin & Chen, 2012).
The first and the foremost factor influencing cloud computing in business is the increasing competition that compels the change among the companies. Cloud provides effective connectivity even when a person is not present in the office premise which means the access to the information is extremely effective and fast that allows employees to perform effectively. Another key factor that influence cloud computing is its easy approach of information storage and retrieval that improves decision making (Zissis & Lekkas, 2012). Apart from that cloud service is affordable and definitely smooths which reduces administrative and IT costs and is also eco-friendly in nature that effectively helps the organisation to perform the duties without being harmful to the environment and providing easy and quick access to data which is extremely important in the contemporary business environment of the organisation. Apart from that one of the major factors that influence cloud computing integration is to utilise big data effectively and distribute it effectively for the best possible result of the organisation (Masiyev et al., 2012).
Cloud computing definitely helps the business to streamline its business decision making by providing effective access to all the employees of the organisation which helps them to provide their insights on a particular matter that helps to manage business effectively and make suitable decisions for the business. The reduction in costs helps the organisation to utilise finance in the best possible manner (Aljabre, 2012). Cloud computing provides an excellent opportunity to the employees to work outside office and practically be in the market and gather data and also communicate with the think tank of the organisation that helps the organisation to effectively support business operations. Hence having a positive impact on the organisational operation and getting suitable result from the organisation. Cloud provides tremendous opportunity to manage business effectively and gain competitive advantage in the market by exposing them to huge pool of data and accordingly utilising them to get suitable results in the business (Chang, Walters & Wills, 2013).
The research worldview or philosophy is an essential segment of the research and hence it is important for the researcher to choose this prudently. There are different choices in worldview like post positivism, constructionist, advocacy, pragmatism. In the present study it is very much necessary to evaluate the available data and hence post positivism it suitable for the purpose as it helps to use common sense and scientific reasoning to address the hypothesis which is extremely important to address the research questions. The post positivism philosophy helps to effectively dig into scientific data and also supports describing of theoretical data that allows effective completion of the research (Glesne, 2015).
The research design is an extremely important component of the methodology part and is considered as the blueprint of the research as it helps to indicate how the data will be collected. There are different ways to design the research like quantitative, qualitative and mixed method approach et cetera. The present research will follow the qualitative research design as it will help to gather suitable qualitative data which could be interpreted in the descriptive manner and hence the qualitative approach is chosen for the research (Silverman, 2016).
The research strategy mainly defines how the research will be done. There are various research investigation strategies which are used in various research studies based on their merit. In the present research the research strategy used is participatory research. The participation will mainly come from the different IT executives who would have significant information about the subject and will provide effective result from study (Flick, 2015).
The data collection method is an extremely important aspect as the entire research depends on the effective collection of data relevant data and hence for the completion of the data it is important for the researcher to effectively choose a suitable data collection method. There are different data collection methods which are interview, survey, exceptions, questionnaire, focus groups, panels, combination of focus groups and questionnaire et cetera. In the present study data collection will mainly be done with the help of interview done on the IT executive who understand the aspects concerning cloud computing, its effect on the business. The data will be collected with the help of interview questions (Panneerselvam, 2014).
Data analysis will be done with the help of the descriptive format. First the data will be collected and coded effectively to be sent for the data analysis which would be done with the help of descriptive analysis based on themes.
The sample population for the present research is chosen with the help of the purposive sampling process. This will help to get suitable respondents for the completion of the research which would help the researcher to get effective response for the completion of the study. The population will mainly be IT executives who understand the significance cloud computing and assess the effect concerning cloud computing. (Smith, 2015).
The Sample selected for a qualitative study is small but the response received is highly effective to interpret the research subject. The sample size for the present research is kept at 25 (Glesne, 2015).
The expected result of the present study will provide insight on cloud computing integration and its effect on the business which would help to provide support to the future studies happening on the same research topic. It will also take an opportunity to educate people about cloud computing and its integration system in the organisations which would help to address the future of the particular feature effectively.
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