BUS 4403 Business Policy and Strategy

Strengths

Opportunities

Internal

External

Increase in the ecommerce and the e-sales. This company has established their own online websites through which they can carry on the buying and the selling of their products. The customers on the other hand are very much well used to the online marketing.

They also make sufficient efforts in increasing the home improvement. They are mainly attempting towards making more energy eficient products.

The internal strengths of this company are strong market position, strong brand portfolio, strong distribution network

In order to carry on the business properly the company it is mandatory for any and every company to be able to understand the grounds of strength and then start improving on it.  

One of the major strengths of this company is a very good market position. This is done by the company by adopting many important aspects like that of modern and advanced technological means. Some of the important things done by the company are the usage of the advanced modern technological means like that of wi fi technology, touch screen technology, the usage of barcodes and several other such means. These advanced methods will help in easing the entire work for both the company and the customers as well. They have also set up the home delivery system in order to carry the goods to the houses of their customers.

Another important aspect is the strong and efficient distribution system. They have a large number of distribution centers that enables the company to efficiently distribute its merchandise to the sources.

The external strengths of this company are expanding the international or the global operations.

Growing online retail spending.

Taking into consideration the modern scenario, the company has decided to keep place with the rapidly expanding and advancing scenario. Online sales or ecommerce is something that has gained rapid importance over the years. The customer’s always demand the fast and quick services. As a result of which the company has developed an online retail spending that has made the task of maintain the aggregated measure of the total retail sales in n a very quick and easy manner.

Another important strategy that the company has tried and adopted all the important means of expanding their business in the global regions. They have opened many new outlets in regions outside their local areas of operation. This will bring more number of customers to the company and will naturally ear them more amount of sles.

Weaknesses

Threats

Internal

External

There is the problem of unemployment in US. As a result of which there is less number of consumers spending on the home improvements and other company products. Apart from this there are also a large number of competitors existing in the market. The US housing market has suffered major loses in the past few years as ,any home owners faced closure This has directly and adversely affected

Product recalls and the gender discrimination lawsuits

It has very little or negligible control over the quality of the products and can easily become vulnerable to the foreign policy.

The operation of this company mainly takes place in US, Canada and Mexico. There are however a huge lack of physical stores in many other countries and the goods are only shipped world wide

There are also chances and incidences of adverse and negative effects on consumer retention and the brand loyalty.