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Technologies, applications and practices that are used in data collection, integration, analysis and presentation of business information are cumulatively referred as business intelligence (Chen, Chiang & Storey, 2012). It serves the purposes of supporting the manager to take better decision for the business. It provides views on historical, present and predictive business operations from the stored data.
Recent businesses have identified various needs in their business for the integration of business intelligence. Some of the significant needs are discussed below.
Many scholars assume predictive analysis as the future trend of big data. It rejects the idea of reacting to the insights gained through data analysis. It enables the companies to use a combination of real-time, historical and third party data to build forecasts of upcoming incidents well in advance, ranging from hours, weeks even months. It will further facilitate the company in avoiding the forthcoming problems and risk like equipment failure or depleted stock or even capitalize on the opportunities to market products to customers. Hence, it definitely has secured position in the future of data analysis. However, the prediction is only the beginning of the multiple steps required to evade forthcoming risk. It is of no use until the exposed insight can be deployed directly into software applications and business process. According to Siegel (2016) predictive analysis has its significance in the future market and help organizations over industries in their operation, Some of the significance of predictive analysis are risk reduction, optimizing market campaign, improving operation and detecting fraud. As identified by Waller and Fawcett (2013), it can help the retail industry by identifying the issues in the business process, improving the supply chain, gain better insight on customer demand and many more.
It can be concluded that recent growth in technology increased the demand of business intelligence. The traditional software used by the organizations are proving soiled and failing to serve its purpose, which makes it necessary for the company to utilize business intelligence to better handle their data. Predictive analysis on the other hand has its utility on various grounds as discussed above.
Chaudhuri, S., Dayal, U., & Narasayya, V. (2011). An overview of business intelligence technology. Communications of the ACM, 54(8), 88-98.
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die (pp. 103-110). Hoboken (NJ): Wiley.
Waller, M. A., & Fawcett, S. E. (2013). Data science, predictive analytics, and big data: a revolution that will transform supply chain design and management. Journal of Business Logistics, 34(2), 77-84.
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