MRKT20052 Marketing Management & Digital Communications Assessment Answers

MRKT20052 Task Answers

This code MRKT20052 is a Marketing Management and Digital Communications post-graduation level course which was offered by the Central Queensland University of Australia to the local as well as international students who have joined the university to pursue certification upon Marketing Management and Digital Communications. This unit is one of the important unit within the course which the student need to fulfill in order to get eligible for the certification program which incorporates the importance marketing and digital communications within the business and how it impacts the business to achieve its success in the long run.

The students in this module need to implement their understanding, skills, and knowledge they have gathered on this course in order to successfully complete this assignment. The main purpose of this assignment is to make the students ready for the corporate world and to make them aware of the marketing and digital communications challenges and impact within the business.

The course would consider the role and significance of marketing in a business. Student will analyze how the marketing process works in an increasingly complicated and competitive company world by looking at marketing ideas. Student would examine marketing preparation and approach, as well as experienced marketing' methods and approaches.

An overarching topic throughout this course is the growing importance of social media and the digital world in linking companies with consumers and stakeholders. The mechanical movement of information across a Point-To-Point or Point-To-Multipoint communications connection is referred to as digital transmission. It entails the transmission of separate information. In today's computerized age, digital communication is critical.

Through the internet and other means, digital communication may be carried out over long distances. The efforts of an organization's online communication are referred to as digital communication. Workers in electronic advertising are already in charge with anything from producing online intangible resources to growing an engaged social media following.

To study the industrial context in which the business works, marketing management uses economics and competitive strategy techniques. Porter's five forces, competition strategy grouping assessment, vrio framework, and many are examples. Marketers do competitor research by creating extensive profiles of each market rival, concentrating on their respective competitive strengths and weaknesses through SWOT analysis.

Every rival's operational cost, earnings streams, resource and competences, strategic advantage and products uniqueness, level of vertical convergence, past reactions to industrial events, as well as other aspects will be scrutinized by marketing executives.

Unit Details:

The unit describes the details skills and knowledge which is required in order to establish the standards for the production and design of the organizational document in order to manage the document design and production process which will ensure the agreed standards are met. It applies that the individual employed in a range of work environment who are required for the development of the skills which will use to range of software packages.

The individuals used this set of skills in order to establish the document and also to implement the consistency of standards within the document design of the organization. Learners who failed their pre-requisite unit and are enrolled in a later course must withdraw this before the registration day or inside 10 business days of receipt a fail mark notice. Learners who may not abandon the unit within this deadline will face financial and academic consequences if they do so later.

The course would consider the role and significance of marketing in a business. Student will analyze how the marketing process works in an increasingly complicated and competitive company world by looking at marketing ideas. Student would examine marketing preparation and approach, as well as experienced marketing' methods and approaches. An overarching topic throughout this course is the growing importance of social media and the digital world in linking companies with consumers and stakeholders.

Location: Australia

Study Level: Postgraduate and Undergraduate

Unit Code: MRKT20052

Brief of Assessment:

The first part is providing the introduction of the topic where the student need to showcase their understanding and knowledge regarding the topic to be discussed and highlighting the purpose of the report.

The next part is regarding providing the detail analysis of marketing management and digital communications. To study the industrial context in which the business works, marketing management uses economics and competitive strategy techniques. Porter's five forces, competition strategy grouping assessment, vrio framework, and many are examples. Marketers do competitor research by creating extensive profiles of each market rival, concentrating on their respective competitive strengths and weaknesses through SWOT analysis.

Every rival's operational cost, earnings streams, resource and competences, strategic advantage and products uniqueness, level of vertical convergence, past reactions to industrial events, as well as other aspects will be scrutinized by marketing executives. The mechanical movement of information across a Point-To-Point or Point-To-Multipoint communications connection is referred to as digital transmission. It entails the transmission of separate information.

In today's computerized age, digital communication is critical. Through the internet and other means, digital communication may be carried out over long distances. The efforts of an organization's online communication are referred to as digital communication. Workers in electronic advertising are already in charge with anything from producing online intangible resources to growing an engaged social media following.

Finally providing a summary of the report with the personal reflection on the topic and the usage of the concept in the real life.

Weightage of the MRKT20052 Course Code in the Semester:

The total weightage this unit it holds is 40% of the total course marks as a result it is an important module which the student need to qualify in order to get the certification of this course. This course will have several aspects which the student need to follow in order to understand what is marketing management and digital communications, and the importance of marketing and digital communications for improving the business activity within the market which is providing efficient and effective solution to the organization, and its advantages and disadvantages every aspects has their own set of weightage.

In order to fulfill all the criteria the student need to showcase their high quality understanding about the concept of the importance of marketing management and digital communications which is impacting the business in international and local market which will help the student to succeed in this course.

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