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MKTG 458 Assessment Answer

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MKTG 458 Assessment Answers

The course code MKTG 458 is in sales management and marketing. It deals with the various theories, practices, and principles of the sales force, their administration for manufacturing business products, service enterprising, and wholesaling. The critical topics include training, compensation, recruiting, and even appraisals based on performance. This course teaches students the core concepts in marketing and sales force management that will allow them to become competent and expert sales and marketing personnel in the future.

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You need to study and understand different concepts and theories when trying to write your MKTG 458 assessment answers. Different theories here deal with different sales and marketing strategies and procedures. You will also have to look to write research papers and case studies of theories dealing with plans for marketing industrial and consumer products. Some of the topics here can include:

  • Organization
  • Marketing
  • Price
  • Product
  • Promotion
  • Industry
  • Sales
  • Distribution
  • Sales forecasting
  • Analysis of marketing costs

As such, you will be looking to learn critical concepts here like:

  • Understanding analytical concepts to make marketing decisions
  • Analyzing data-driven trends and marketing decisions
  • Understanding what your customers really want from you
  • Determining the overall customer value of your products
  • Performing critical market segmentation
  • Getting key insights from social data and marketing processes

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