Boston Consulting Group Model (BCG Model) is a portfolio planning model that is founded on the deduction that a company’s business units could be characterized into four categories:
Strategic choices: liquidation, divestiture, retrenchment
Strategic choices: divestiture, retrenchment, diversification, product development
Strategic choices: product development, market development, market penetration, horizontal integration, vertical integration
Strategic choices: divestiture, product development, market development, market penetration
To look at the four quadrants of the BCG model, SBUs or brand names have been used below for representing each quadrant:
DaSilva, C.M. and Trkman, P., 2014. Business model: what it is and what it is not. Long range planning, 47(6), pp.379-389.
Haanaes, K., Michael, D., Jurgens, J. and Rangan, S., 2013. Making sustainability profitable. Harvard Business Review, 91(3), pp.110-115.
Kiron, D., Kruschwitz, N., Reeves, M. and Goh, E., 2013. The benefits of sustainability-driven innovation. MIT Sloan Management Review, 54(2), p.69.
Stern, C.W. and Deimler, M.S. eds., 2012. The Boston consulting group on strategy: Classic concepts and new perspectives. John Wiley & Sons.
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