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MGMT230 Principles of Management

Published : 20-Sep,2021  |  Views : 10

Question:

Write about the Scope Management Plan for a Talent Contest almost like "America got talents"!

Answer:

Introduction:

The organization of the talent competition such as “American got talent” required the set of activities which should be carried out for the successful completion of the project. The scope management plan helps in providing the framework which helps in providing success of the project depends on availability of resources and identification of risks and mitigation strategies in the early phases of the project life cycle plan. The deployment of the event helps in identifying the hidden talent of the participants and helps in building new identity of the participants.

Scope Management Approach:

The role and responsibility of the participating unit should be clearly defined. The work breakdown structure helps in analysing the sequences of activities which should be followed for managing the talent competition program. The purpose of the project is to design the activities for the flow of event management problems. The planning of the events involves the identification of the purpose of the event. The development of the American Got talent platform includes the strategies for the marketing of the competition. The project manager is responsible for approving the change required in the implementation plan of the project.

Scope Definition:

The scope of the American Got talent project involves the coordination in the following activities:

  • The development of the objective of the project
  • Identification of the project plan and the list of tasks and activities which the stakeholders want to include in the program.
  • Identification of the budget
  • Development of the program of the schedule
  • Deciding different venues for auditions and organization of the event
  • Development of the security structure
  • Development of the contract with suppliers and entertainers
  • Promotion of events
  • Development of marketing strategies
  • Inclusion of social media platforms and other marketing medium
  • Development of risk identification and mitigation plan
  • List of infrastructure and equipment required

Stakeholders

The following are the list of stakeholders who are associated with the organization of the event:

  • Publicity and promotion manager
  • Coordinator of the catering facilities
  • Stage and performance manager
  • Admission and ticketing officer
  • Administration control officer
  • Human resource manager
  • Project manager
  • Project coordinator
  • Project sponsor
  • Project control manager
  • Project designer

Roles and Responsibilities:

Name

Role

Responsibilities

John Wright

Publicity and promotion manager

 

He is responsible for managing resources required for publicity and promotion of the talent competition

K. Mooley

Coordinator of the catering facilities

 

He looks up on  the catering facilities

S. Liu

Stage and performance manager

The scheduling of the performance activities

 

Decoration of the stage

 

Resources required for the smooth flow of the performance

Warren Hasting

Admission and ticketing officer

He is responsible for managing the strength of the audience

W. Wuest

Human resource manager

The responsibility is to provide responsibilities to the volunteers at the time of the event

L. Xiang

Project manager

He focuses on verifying the scope of the project

 

Sequence of activities

 

Changes required

S. Perkins

Project coordinator

He is responsible for change resolution for managing the coordination of activities.

G. Gujer

Project sponsor

The funds will be allocated on analysing the scope of the project

D. Rolle

Project control manager

The controlling of the activities for the development of the project on time

F. Hussain

Project Designer

The designing of the activities should fulfil the requirement of the project.

Risks Identification and Mitigation strategies:

The organization of the event is equipped with number of risks and opportunities. “The analysis of the events and flow of activities helps in identifying the potential hazards associated with the deployment of the event” (Berridge, 2014). The development of the project should include the inclusion of services provided at the time of emergency, managing the venue according to the requirement of the participants, and assessment of the risks. The periodic meeting should be organized for identifying and assessing the risks and then develop the risk mitigation plan to resolve the issues related with the area of concern. “The separate documentation should be prepared for the risks identification and mitigation schemes and the opportunities provided with the event organized” (Abraham, 2012). The risk management plan should focus on minimising the risks associated with the developed project.

Development of the emergency management plan

The success of the project depends on the development of the proactive plan for emergency. The activities which should be focused to develop an emergency management plan involves the consideration given on the emergency interruption, evacuation points in the deployed procedures, personal responsibilities of the stakeholders at the time of emergency, deployment of periodic meetings, centre of incident control, development of communication links and management of the risk strategy.

Project scope activities:

Measurement of expenses:

  • Hiring of the venue
  • Hiring of the equipment and resources required
  • Association with entertainers and performers
  • Promotion and marketing strategies
  • Catering facility
  • Consumption of power
  • Fees
  • Security procedures
  • Salaries of the judges and other stakeholders
  • “Travel and accommodation to the judges and other working team” (Wuest, 2016)

Selection of the venue:

“The selection of the vendor involves the focus of indoor and outdoor requirement of the activities, convenience of the venue location, adequacy in public transportation” (Slamar, 2016), efficiency in providing facility of catering, availability of the air conditioning room, comparison of cost with different venues, services provided by the venue place, and utilization of heavy equipment.

Checklist of the site map:

The checklist which should be followed for the selection of the venue place are as follows:

  • Disability in accessing the location
  • Availability of drinking water
  • Availability of entry and exit emergency points
  • Checking of the entry and exit points
  • Area used for event management
  • Use of fire extinguishers
  • Use of IT connections, projectors, and screens
  • Catering facilities
  • Management of the performance activities
  • Management of the power supply
  • Inclusion of the registration area
  • Security procedures

Audio/Video room:

“The audio visual room is the room where the event activities are going to be performed” (Toole, 2006). The development of the audio/ video room should consider the requirement of the entertainers and performers, size of the venue, resources required for the deployment of the activities, estimation of the audience, date and time scheduled for the performance, decoration of the stage, 3D equipment required for the stage, coverage of lights, and proper management of the crowd.

Marketing strategies:

“The development of the marketing strategies helps in the promotion of the event organized” (Deery, 2010). It helps in attracting more and more participants towards the event which helps in increasing the popularity of the show. The promotional activities help in increasing the motivation of the employees and the participants. “The positive response from the audience helps in moral building of the participants” (Kose, 2011). The different mediums which can be used for promotion are stated below:

  • “Newspaper plays an important role in the marketing strategies for promotion of the event” (Damm, 2010)
  • The banners helps in bringing awareness in the participants about the program
  • Direct mail system can be used for deploying judges and other required participants
  • “Media partners helps in promoting the event across the nation and international level” (Perkins, 2015).
  • Use of social media platforms helps in attracting young generation for participation in the event organized.
  • The advertisement on the website helps in bringing awareness in the participants about the program

Scope Verification:

“After the approval of scope management plan of the event, the post event evaluation activity should be synchronised to gather the feedback from the participant about their experience with the organized event” (Liu, 2012). The rating system helps in identifying the popularity of the event among the common people. The consideration should be given on the promotional activities.

Scope Control:

The status of the approved project should be monitored periodically for completing the project within the associated time and budget. The changes required system should be done within the prescribed scope baseline. The WBS helps in providing data dictionary to every element of the project.

Work Breakdown structure:

Designing of the Talent Competition

Activities

Sub Activities

Planning of the Event

Event Organization

Number of event activities

Types of performance activities

Development of the conceptual design

Planning of the resources

Arrangement of human resource and staff

Hardware required

Seating arrangement

Estimation of number of judges required

Deciding of the venue place

Deciding of audition venue place for different cities

Measurement of expense associated with activities

Hiring of the venue

Hiring of the equipment and resources required

Association with entertainers and performers

Promotion and marketing strategies

Catering facility

Consumption of power

Fees

Security procedures

Salaries of the judges and other stakeholders

Travel and accommodation to the judges and other working team

Marketing Strategies

Deciding of the marketing strategies

Printing of the brochures and posters

Inclusion of the social networking site for promotion of the talent hunt show

Sending emails for reminder

Registration

Online registration facility

Online payment system for registration

Association with banks

Obtaining approval from committee

WBS Dictionary:

Level

WBS code

Name of the element

Description of work

Deliverables

Budget

Resources

1

1.1

Event Planning

Event Organization

 

Number of event activities

 

Types of performance activities

Plan

$ 4000

ICT tools

 

2

1.2

Conceptual Design Development

Planning of the resources

 

Arrangement of human resource and staff

 

Conceptual Design of the talent hunt competition

$ 3000

Designing tools and plan

3

1.3

Cost and expenses

Hiring of the equipment and resources required

 

Association with entertainers and performers

 

Cost estimation plan

$ 15000

Well efficient team

 

Plan

 

Design

4

1.4

Marketing strategies

Printing of the brochures and posters

 

Inclusion of the social networking site for

Promotion

$ 1200

Printed material

 

Social Media Platform

5.

1.5

Registration

Online registration facility

Online payment system for registration

 

Increasing number of participants

$ 500

Use of ICT technologies

 

Relationship with banks

Conclusion:

The purpose of the project is to develop the scope management plan for organizing the high level international event named as American got talent. The success of the project depends on analysing the risks in the starting phase of the project and develops the proactive risks schedule to overcome the problem. The consideration should be given on the marketing strategies because it helps in attracting more and more participants towards the event which helps in increasing the popularity of the show. The activities which should be focused to develop an emergency management plan

References:

Abraham, S. (2012). Event management. Retrieved from http://www.pondiuni.edu.in/sites/default/files/event-mgt-260214.pdf

Berridge, G. (2014). Event experience: Design, management, and impact. Retrieved from http://repository.uwl.ac.uk/id/eprint/1374/1/Graham%20Berridge%20PhD%20Thesis%20March%202015.pdf

Damm, S. (2010). Best practices in event management. Retrieved from http://unitec.researchbank.ac.nz/bitstream/handle/10652/1416/Sven%20Damm%20MBus.pdf?sequence=1

Deery, M. (2010). Social Impact of events and the role of anti-social behaviour. Retrieved from http://www.emeraldinsight.com/doi/abs/10.1108/17852951011029289

Kose, H. (2011). Special event management and event marketing. Retrieved from http://www.aabri.com/manuscripts/11847.pdf

Liu, L. (2012). Marketing communication and events plan for creative cultural industries. Retrieved from http://www.creativepoles.eu/uploads/Klaipeda%20Marketing%20Communication%20and%20Events%20Plan.pdf

Perkins, L. (2015). Managing the risks associated with extreme events. Retrieved from https://www.ipcc.ch/pdf/special-reports/srex/SREX_Full_Report.pdf

Slamar, T. (2016). Understanding the motivation for event participating. Retrieved from https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2016/THI_April2016_204to218.pdf

Toole, W. (2006). Towards an international level event management body of knowledge. Retrieved from https://www.researchgate.net/publication/233664856_Towards_an_International_Event_Management_Body_of_Knowledge_EMBOK

Wuest, L. (2016). Event management planning guide. Retrieved from http://www.wodonga.vic.gov.au/leisure-arts-visitors/events/images/Event_management_planning_guide.pdf

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