Marketing and public relations ideas for promoting collision centre (auto body shop).
Marketing and public relation have been proven a significant variant of successful collision centre (Peck and et.al. 2013). An appropriate application which involves hitting your aim with correct media at right time; thus appropriate investment in marketing could result in enhanced profits. Present report revolves around a discussion of suggestion for marketing and public relation for promoting collision centre (auto body shop).
Well-informed marketing strategy is the first step in the effective marketing programme. In accordance with views of Groucutt & Hopkins, (2015) well-informed marketing strategy would include clearly defined vision, mission and objectives. This outlines the steps you need to take to achieve the marketing goals. The marketing and public relation strategy must be wide-reaching and comprehensive which must be aimed to -
Marketing strategy: As per the views of Rippin (2013), it should be devised in a way that describes the overall direction of the marketing plan outlining specific actions to be taken to implement the marketing strategy. A strong marketing strategy will build a strong reputation for the product.
Public relation tools for marketing: Public relation tools provide positive attitude and behaviour towards business and same assists in transforming interested customers into customers. As these tools are cost-effective; they provide a higher degree of control in comparison to advertising campaigns.
The above study depicts that maintaining public relation and appropriate product promotion; both are necessary for a product to sustain for a long period in the market. Online promotion can be said as best manner of promotion; as today major of people are connected with internet. However, on the other hand, organizing event has been assessed the best method for maintaining public relationship strong. Thus, marketing strategies should be prepared after considering both of these objectives in order to attain success in same.
Books and Journal
Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.
Blakeman, R. (2014). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Groucutt, J., & Hopkins, C. (2015). Marketing. Palgrave Macmillan.
Peck, H., Christopher, M., Clark, M., & Payne, A. (2013). Relationship marketing. Taylor & Francis.
Rippin, A. (2013). Putting the Body Shop in its place: A studio-based investigation into the new sites and sights of the organization as experience. Organization Studies, 34(10). Pp 1551-1562.
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