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AVIT 102 Aviation

Published : 21-Sep,2021  |  Views : 10

Question:

Topic : Aviation strategic marketing

Marketing as an organizational philosophy has been based on the marketing concept. Choose either (not both) Boeing or Embraer and discuss how they have communicated some of the principles of the marketing concepts .

Answer:

As an organizational philosophy, Boeing has anchored its marketing its marketing concept.  Boeing has effectively shown in the video how they have communicated some of the principles of the marketing concepts. They have lovely use different people to welcome the customers to Boeing, using the phrase “welcome to Boeing” in an appealing manner. They have shown the amazing products (planes) they make in the video being flown around. This instantly attracts the customers as it confirms the verbal statement that “Boeing people deliver amazing products” manufactured by talented and inspired employees.

It is also appealing as they have used the same employees who build the products to welcome people to Boeing. Moreover, Boeing has explained the kind of people they work with as solely innovators and explorers. This attracts customers as everyone wants to associate with new innovative products and services. Their marketers and employees display passion and commitment to make the world better. They have also shown unity as their marketers and employees excitedly and in an appealing manner, welcome people to Boeing. Diversity is also shown as both men and women have been used in the video including different races. Even the children have been used in marketing to indicate that Boeing has a place for children.  

This attracts customers as everyone wants to associate with new innovative products and services. Their marketers and employees display passion and commitment to make the world better. They have also shown unity as their marketers and employees excitedly and in an appealing manner, welcome people to Boeing. 

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