Microsoft is a company that was founded in 1975 by Bill Gates and it has become the largest information technology IT company in the world today. The revenue of this company has seen a rise since 2005 and even though the company did have a string of bad downfalls in the early 2000s, they managed to undermine the future growth. This is a company that specializes in personal computer operating systems and basic offices near monopoly software in the category. The technology has been increasing and improving and is becoming more related to the mobile and entertainment devices and industry as well. There are many different companies that have come into existence that have led the company into connecting with equivalent or substitute products from other companies. Microsoft’s MSN has been replaced and defeated by Google and Yahoo. There are other software development tools and databases that have rival competition with other software from IBM and oracles.
To help in determining the significant contributions that Microsoft has made and helped in the progress of the company.
Partnership and acquisition: there is a need for Microsoft to focus on entering the strategic alliances and partnerships and that will help the company to gain high market share. If Microsoft aims to acquire the major hi-tech firms that will be profitable for Microsoft.
Microsoft PESTLE analysis will help in analysing the various external factors such as political, economic, social, technological. legal and environmental factors of the company.
This is a company that had to do a bog amount of lobbying to build a favourable image of the company in the political circle. The company has paid more than 10 million dollars in ensuring to keep the favourable image of the company in the clear light. The company had also grabbed unfavourable attention in the case of antitrust related issues. You should check plagiarism of your case study assignment.
Disposable income, inflation are the important factors which can provide both the opportunity and threat to the company. The most used operating system in the world is Windows 10 and the increasing income of people in developing countries does provide a great opportunity for Microsoft as more people are buying laptops and computers that are used for operating.
It has been noted that the increase in the use of laptops and computers is dramatically increasing in the present and will also increase more in the near future. There is a need for the company to adapt itself according to the changes in the needs of the customer preferences, trends and cultures. There is a boom in the sales of the computer and laptop and from these sales the company has benefited a lot as its operating system has become a household name as well as it has been noted to be very user friendly for all. The use of a laptop or computer is now becoming the biggest necessity that people have and it is important for Microsoft to grasp the changes and focus on the laptop and computers and also expand in the smartphone era that will help in the user-friendly market for the customers.
The largest and leading technological innovation in the world is Microsoft and this is the first company that has introduced the operating system which revolutionized the world and it introduced the feature of the start button which has become very popular and that has relaunched after Microsoft scrapped it in 2012. The most important aspect that was launched once the web browser started was the internet explorer. This opens into any information that is required within seconds and that can help in communicating with people sitting in other parts of the world. This is an exceptional feature that will help people in finding anything that they need to search about and that will help in communicating with people that are sitting in different other parts of the world. This is continuously improving its operating system to give the seamless experience to its customers. The technology of the windows 10 operating system is the best experience, latest and most used technology in the world.
As Microsoft is such a big company and as the world’s largest company there are high chances of getting in legal issues. There are total lawsuits that have been given till now amounting to almost 9 billion dollars. The company was entangled into legal imbroglio when its 8,600 current and former employees filed lawsuit against the company for gender discrimination. This was a big lawsuit that stated that this company had systematically discriminated against the female engineers and the IT employees. Forced windows upgrade had destroyed the personal computer of a person who had purchased a laptop recently and that did cause a lawsuit to be filed for Microsoft.
All the companies are trying to go green and it is obvious that there is a need for green initiative as a priority project. Microsoft has become the most environment friendly company according to the reports that have been published recently and the grant to use artificial intelligence reduces global warming and stimulates research for environment friendly for sensitive computing.
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