Communication is one of the main aspects of any form of functional matrix. Businesses and organizations need to have proper and effective communication internally and externally in order to operate in the most efficient manner. The topic of business communication consist of multiple subjects like that of marketing, brand management, employee engagement, interpersonal communication, consumer behavior, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.
Each of these topics consists of the effective use of business communication within and outside and business or organization. the understanding of business communication is a critical part of any and all business management systems. Through the implementation of effective and efficient business communication, companies, organizations and enterprises can increase their overall performance. Through the establishing of optimal business communication, businesses will be able to be more receptive to the demands and expectation no the customers and the target audience. This leads to the improvement of the brand image of the company and a more positive reputation, which in turn sets up the business with the opportunities to further grown and expand.
Just as business communication is essential for the understanding of the expectations that the customers have towards the company, business communication is also essential for the employees within the organization as well. The employees and the working force fo the company needs to be made well aware of the goals and objectives of the company. Similarly, the employees must also be made aware of the means through which the company or business aims to achieve it long term and short-term business goals and objectives, it is through this communication that the employees will be able to follow along with the business decision that have been made by the upper management.
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Business communication is also essential for spreading of the company sentiment within the employees. Employees need to be in sync with the company motivation and the values. Without the communication and expression of the company values, the employees will not be able to for a connection with the aims and objectives that have been laid out to be achieved. By the establishing of proper business communication within the organization, employees will be more motivated to perform better which in turn increases the efficiency and the output of the organization as a whole.
Torrens University Australia offers a wide range of course and units for its enrolled students to pursue. Among the vast array of courses, the University provides the opportunity to apply for the course of Business Communication (BIZ 101). The university offer the course to both its international and domestic students. The course falls under the associate awards of Diploma of Business, Diploma of Event Management, Associate Degree of Business Management, Bachelor of Business and Bachelor of Business (Specialism). Students applying for any of these courses, the students will be also completing the subsidiary course of business communication (BIZ 101).
Location: Laureate International Universities, United States
Study Level: Post Graduate and Undergraduate
Unit Code: BIZ101
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Through the following of the course module, the students will be taught the importance to effective business communication and the impact it has ion the overall operation of a business or organization. The aim of the course is to introduce the students to the concept of the business communication and the different means through which the effective communication can be established within and outside a business and/or organization.
Throughout the duration of the course, the students will be expected to gain core understanding of the different means and methods through which effective business communication can be implemented in unique situations, the students will also gain the opportunity to understand the areas and times when business communication can be implemented for the sake of the propagation of the business sentiment and the values of the organizations to the customers and the employees alike, the course also provides the understanding of how business communication impacts other business operations factors like that of rate of employee turn over, propagation if brand value and brand image, appeal to customer demand, increase in performance and output, cost reduction and the streamlines of work and operations.
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The course module consists of 20 per cent of the total weightage of the course that the student has applied for. The students will be marked n the bass on the assignments that will be provided through the course module, the total marks and the passing grade of the allocated assignments can vary, student ill be marked aware of the passing requirement during class after successful enrollment in the course at a later date. Strict guidelines shall be maintained for the submission of the assignments during the tenure of the course module. Failure to meet deadlines an result in negative grading which may affect the overall grading of the applied course.
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