BHO6505 Marketing Management Assessment Answers

BHO6505 Task Answers

Marketing administration management is an organisational discipline that deals with the pragmatic commercial marketing attitudes, strategies, and procedures within businesses and organisations, as well as the administration of a company’s marketing assets and operations.  Management in marketing sector is a program that focuses on diverse marketing tactics, processes, and innovative methods that change in responding to consumer expectations and needs.

The program instructs students on the marketing strategy, which includes the development, packaging, and promotion of products and activities to an intended audience. By carefully analysing and projecting market conditions, the Marketing Administration program concentrates on the activities such as advertising strategies, cost deduction mechanisms, as well as client development and maintenance.

It is also important to contextualize and assess marketing principles of management throughout industries, as well as across business, public, and non-profit enterprises. The module therefore focuses on the outcome to apply market strategies and theory to contemporary discipline practise in order to consider how businesses can provide more superior customer experience and investors.

This module BHO6505 examines the major considerations that marketing stakeholders must make in order to align the organisation 's goal, competencies, and assets with competitive demands and possibilities. This subject enables learners to assess current marketing practises, such as the development of customer relationships and businesses.

As well as the tactics and approaches strategists employ to succeed in today's changing economy. The instructional method is based on practical knowledge material, real case evaluation, cooperative decision building, and introspective rationale, and the course module also reflects on important advances in marketing management practise.

The module also demonstrates how the crucial aspects of the integrated marketing impact management strategies inside of their vocation and exemplify how well the crucial aspects of the integrated marketing affect management practises within their career path. Marketing executives, in general, plan and increase the efficiency of critical marketing operations including product creation, brand administration, advertising interactions, and cost.

Marketers can utilise corporate method is intended equipment to improve that these procedures are well-designed, and service management strategies to keep them running effectively. Administration of internal funds as well as a range of outsourced suppliers and industry suppliers, like the company's marketing firm, may be needed for optimal implementation.

As a result, marketing can work with the firm's Finance department to buy these solutions. Methods like as firm performance review, statement of work, reward systems, and preservation of business data in a provider registry fall within the umbrella of marketing firm management. To include all these factors effectively, the student must focus upon the learning objective of this module and understand the core principle ideologies of Marketing Management.

The module highlights that Contrive marketing strategy choices and proposals based on a comprehensive understanding of advertising viewpoints, judgement tools, business strategy practises, and structures sharpens a student’s critical thinking and thought process.

Therefore, drawing conclusions from hypothetical and theoretical foundations to suggest and rationalise plans of intervention that will help judgement in a range of marketing management circumstances helps an individual choose the correct path and shape their life accordingly. It can also bring up a clear picture and vision that can make them confident enough to chose the suitable decision because they will then have ability to form a organizational framework that is supposed to be present in an effective management team member.

Unit Details:

Location: Australia

Study Level: Postgraduate and Undergraduate

Unit Code: BHO6505

Brief of the Assessment:

This module will help students to be able to understand and learn through the following outcomes:

• Demonstrate how the crucial aspects of the integrated marketing impact management strategies inside of their vocation.
• Analyse and exemplify how well the crucial aspects of the integrated marketing affect management practises within their career path.
• Contextualize and assess marketing principles of management throughout industries, as well as across business, public, and non-profit enterprises.
• Apply market strategies and theory to contemporary discipline practise in order to consider how businesses can provide more superior customer experience and investors.
• Contrive marketing strategy choices and proposals based on a comprehensive understanding of advertising viewpoints, judgement tools, business strategy practises, and structures.
• Draw conclusions from hypothetical theoretical foundations to suggest and rationalise plans of intervention that will help judgement in a range of marketing management circumstances, both regionally and globally.

Weightage of the BHO6505 Course Code in the Semester:

This subject code is conducted through multiple locations. Depending upon the location of the course conduction. Melbourne campus follows the VU block model. This module is divided into three parts, first part has a report that has to be completed by following a case study which will have two parts divided into 20% + 30%.

Total grade for this report comprises of 50% grade value. Second part of the assessment has presentation that includes group presentation. It gives 10% value to the overall BHO6505 assessment. Third part of the assessment has project that is also a group-based project. This project covers 40% of the assessment as a whole.

On the contrary, the course module has a different pattern of assessment and the types of assessment also varies when compared o the previous one. The second type of assessment structure is followed in all other locations except Melbourne campuses. First part of the assignment help consists of situational analysis of external and internal affairs that consists of 10% grade value.

Second part of the assessment deals with the evaluation of marketing management strategy and the factors needed for the development of marketing management. This part also evaluates how well a student understand and implements the marketing managerial strategies. It covers 40% of the marking criteria.

And lastly, the major portion of the assessment weightage depends upon the third part of the assessment. It is a report that actually test the plan and its evaluation on the ground of specific marketing strategy. It also assesses how well the need of assessment is implemented and how the improvement graph is building the strength of the organizational skills of a particular student.

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